Professional Instagram account ready for promotion
Visual System
Unified brand identity built from scratch
$1,086
Total ad spend
$8.71
Average cost per lead
What Was Delivered
• Instagram and Facebook launched and fully packaged from zero
• Competitor analysis and niche research conducted
• Ad strategy and targeted offers developed for ideal clients
• Audience and geo combinations tested and optimized
• Business fully booked for the current summer season and next season
About the Client
A masonry and facade restoration company in Montreal with strong expertise and a solid portfolio of completed projects — but no social media presence and no system for attracting new clients. All projects came exclusively through word-of-mouth referrals. The business wanted to move away from small residential jobs and focus entirely on large-scale multi-unit residential buildings and property owners — but had no way to reach that audience.
Where We Started
No social media — at all
Instagram and Facebook profiles did not exist. The company had no way to showcase their work, build credibility online, or reach potential clients beyond personal referrals.
No client acquisition system
There was no structured process for generating new inquiries. Every project depended entirely on someone knowing someone — an unreliable and unscalable model.
Wrong client segment
The business was getting small residential jobs through referrals — but wanted large multi-unit buildings and commercial property owners. That audience wasn't being reached at all.
Losing potential projects
Without an online presence or advertising, the company was invisible to exactly the clients they wanted to work with most.
What We Did
Social Media — Built and Packaged from Zero
We created and fully packaged both Instagram and Facebook profiles — visual identity, profile design, Highlights structure, and content system — giving the company a professional presence that immediately communicates expertise and trust.
Niche & Competitor Analysis
We researched the masonry and facade restoration market in Montreal, analyzed competitors, and identified the positioning and messaging that would resonate with the target audience — large property owners and building managers.
Ad Strategy & Offer Development
We developed a targeted advertising strategy with offers crafted specifically for the ideal client — property owners managing multi-unit residential buildings. Every element of the messaging was designed to attract large-scale projects, not small residential jobs.
Audience & Geo Testing
We ran structured tests across multiple audience combinations and geographic targeting options — identifying the exact combination that delivered the highest quality leads at the lowest cost.
Landing Page Preparation
We prepared conversion-focused landing pages to capture traffic from ads and turn interest into actual inquiries — giving potential clients a clear, professional next step.
Result
At $1,086 in total ad spend, the campaign generated 123 leads — 102 through Facebook and 21 through the website after ad traffic. The business is now fully booked with large-scale projects for the current summer season — and already has projects lined up for the following season.
Key improvements:
• Instagram and Facebook launched and fully packaged from zero
• Unified visual identity and professional brand presence established
• Targeted ad strategy developed for large-scale property owners
• 123 total leads generated at an average cost of $8.71
• Business fully booked for summer 2025 and pre-booked for 2026
