• Professional Instagram account built from scratch
• Website fully restructured and conversion-optimized
• Unified visual identity across both platforms
• Lead capture system implemented
• Content and copywriting ready for promotion
About the Client
A home renovation company in Canada came to us with two interconnected needs: a professional Instagram presence and a website that actually converts visitors into clients. The business had real expertise and a strong reputation — but no digital presence to reflect it. Potential clients were landing on an unclear website and finding no social proof, no clear offer, and no easy way to get in touch.We were brought in to solve both problems at once — and build a cohesive brand across every digital touchpoint.
Where We Started
The company had no established Instagram presence and a website that failed to communicate what they actually did. Visitors couldn't quickly find the right service or submit an inquiry. There was no visual identity, no content system, and no lead capture in place. The business was losing potential clients to competitors with a stronger online image — every single day.
What We Did (Instagram Packaging)
Audience & Competitor Analysis
We researched the niche, identified the target audience, and analyzed competitors to define clear positioning and communication style.
Visual Concept Development
We created a modern, minimalist visual identity — color palette, typography, and graphic elements — designed to communicate quality and professionalism at first glance.
Profile Design
We designed the profile header, structured the Highlights, and created custom icons and Stories covers — building a cohesive and recognizable page from top to bottom.
Feed Design
We developed 9 launch posts with a unified visual style, ready to publish immediately after launch.
Copywriting
We wrote texts for all publications — clear, engaging, and aligned with the brand's tone of voice.
Moodboard & Launch Preparation
We created a moodboard to define the visual direction and prepared all content needed for a confident account launch.
What We Did (Website Redesign & Optimization)
Full Website Structure Overhaul
We rebuilt the site architecture from the ground up — creating a logical flow that guides visitors from first impression to inquiry.
Services Restructure
We reorganized the services list to make it immediately clear what the company does and who it serves — written in the language of the client, not the business.
Copywriting
We rewrote all page texts so that within the first few seconds, visitors understand exactly what work the company performs and why they should choose them.
Navigation & User Journey
We improved navigation and reduced the number of steps needed to find the right information — removing friction at every stage.
Lead Capture Forms
We set up and optimized inquiry forms so potential clients can easily get in touch, request a consultation, or get a project estimate in just a few clicks.
Result
The client received a fully packaged digital presence across two platforms — a professional Instagram account with a unified visual system and ready-to-publish content, and a clear, modern, conversion-focused website.
Key improvements:
• Unified brand identity across Instagram and website
• Professional Instagram account ready for promotion
• Clear company positioning on the website
• Restructured services and intuitive navigation
• Online lead capture system implemented
• Improved user experience and increased inquiry potential
After the project was complete, the client continued the collaboration in a full account management format.
